Google Revises Privacy Terms to Let AI Mode Data Target Ads

Google updated its privacy policy on October 16 to create a specific exception to its historical promise not to use data from Gmail, Drive, and Google Photos for personalized ads. The revision alters the terms for users who actively connect these services to Google's AI tools.

The policy now states that the company will not use data from these services for ads unless users choose to make that data available to other Google services that support personalized advertising. This change applies specifically to individuals who have linked their personal accounts to AI Mode and other Search tools via the Personal Intelligence feature.

Personal Intelligence allows Search and Gemini Apps to access user content from Workspace apps like Gmail and Drive to provide tailored answers. Under the new terms, this data sharing also enables the company to target ads using that same content. The policy text notes that Search may process permitted data to personalize content, including the advertisements users see.

Google has outlined specific limits on how this data is used. Advertisers do not receive direct access to the contents of a user's Drive, Gmail, or Photos. They also do not receive personally identifying details such as names or email addresses. The company stated it will not show ads based on sensitive categories, including race, sexual orientation, religion, or health.

The update explains that ad personalization may rely on user interests, activity, and personalized content from Google services. The policy provides an example where a user searching for mountain bikes in Search might later see sports equipment ads on YouTube. This illustrates how data shared for one purpose can inform advertising in another.

Users who wish to keep their personal data out of ad targeting have two primary options. They can select which apps to disconnect from Search's Personal Intelligence features. Alternatively, they can switch off Personalized Recommendations entirely through the Search Services Personalization settings page. These settings allow users to control the flow of data between their personal accounts and Google's advertising systems.

The change was first noticed by Android Authority. It represents a shift in how Google manages the boundary between personal productivity tools and its advertising revenue streams. By linking data access to specific user actions, the company maintains that the change is opt-in rather than automatic for all users.