Fender cuts top standing ticket to 98.85 pounds after fan pushback
The artist scrapped front standing zones for his 2027 tour, capping prices at Wembley while other UK cities see higher costs.
By Harper Foster ·
Sam Fender reduced the top price for standing tickets at Wembley to 98.85 pounds following intense criticism from fans. The 32 year old musician made the adjustment after the Proper Massive tour was announced earlier this week. Initial listings showed a front standing tier at 130.75 pounds, which sparked immediate debate on social media.
The change reverses the initial pricing structure that divided standing areas into distinct zones. Fender stated on Instagram that he did not want front standing sections for his shows. He described the practice as bollocks and confirmed that it would not be part of the tour layout. The artist said he was unhappy with the initial figures, noting that prices had risen beyond his original intentions.
Fender explained that ticket costs should only cover the actual expenses of staging the production. He argued that prices should not include an additional profit margin for ticketing partners. This approach aims to keep admission costs aligned with production budgets rather than maximizing revenue through tiered standing areas.
While the Wembley price is now capped at 98.85 pounds, other UK cities will charge more for top standing spots. The highest prices in the lineup are in Edinburgh at 120.95 pounds and Manchester at 119.60 pounds. Cardiff lists top tickets at 119 pounds, and Newcastle charges 112.90 pounds for the most expensive standing option.
General ticket sales begin on Friday, with a presale starting on Wednesday morning. The tour runs through the summer of 2027 at major venues. These include St James’s Park in Newcastle, the Principality Stadium in Cardiff, Marley Park in Dublin, Murrayfield in Edinburgh, and the Etihad Stadium in Manchester.
Fender joins other artists who have recently addressed high ticket prices. In August, Zara Larsson expressed frustration over the cost of her Bangkok show on TikTok. She said she wanted more control over the pricing process to make concerts more accessible to fans who wanted to attend.
The tour announcement follows news that Fender is working on a fourth studio album. He has not revealed a title or cover art for the project. The new album comes after his 2025 record People Watching won the Mercury prize. He also recently collaborated with Olivia Dean on a duet version of Rein Me In.
That duet won the 2026 Brit award for song of the year. It spent 23 weeks at number one on the singles chart. This duration makes it the longest running number one single in British history.
