Paramount+ Orders Premier League Comedy With Brentford FC Tie-In

Paramount+ has given a series order to a new comedy titled Day 1s. The project centers on the English Premier League and marks the first production from UR-MARV Studios. This venture is a joint effort between filmmaker Matthew Vaughn and football star Cristiano Ronaldo. The streamer selected the show after reviewing a pilot episode directed by Vaughn.

Dan Mazer, the writer of the Borat films, will serve as showrunner. He leads a creative team that includes executive producers Darren Dein, Thierry Henry, and the series star Damian Lewis. The production team is designed to ensure the story feels authentic to fans of the sport. It is being made in association with DoubleD Sports and Archery Pictures.

The plot follows a talented young player who signs a contract with Brentford FC. He brings his oldest friends along with him to the club. These companions are known within the show as his Day 1s. The story explores their dynamic as he achieves fame. Brentford is a real team based in West London. In the 2026-27 season, they currently hold the eighth position in the league standings.

Ronaldo, who serves as an executive producer, stated that his life has been defined by football. He believes the strongest narratives happen off the field. He cited dreams, ambition, loyalty, and sacrifice as the core themes. He expressed confidence that the story will appeal to viewers who are not dedicated football fans. He also noted that having Henry as a partner adds to the project's value.

Henry, a former professional player, called the project heart-filled. He joked about finally being on the same side of the pitch as Ronaldo. Lewis, who is known for his role in Billions, described the show as a mix of friendship and sport. He said he is eager to begin filming. The full list of executive producers also includes Vaughn, Dein, Mazer, Doug Ellin, and Kris Thykier.

Vaughn named Casey Bloys, Sarah Aubrey, and Amy Gravitt from Paramount+ in a statement. He called the collaboration the ideal beginning for his new studio. He predicted that Ronaldo would make a similar impact in film and television. The project represents a strategic move into sports entertainment for the streaming service.

The key figures in the production have various representation agreements. Vaughn works with WME and Johnson Shapiro. Mazer is represented by CAA LBI Entertainment and the Davis Law Group. Lewis has deals with Markham, Froggatt & Irwin and Range Media Partners. Henry is linked to DoubleD Sports, while Thykier works with Del Shaw.

The series will feature a narrative that contrasts the wealth of the Premier League with the loyalty of old friendships. The show aims to capture the specific atmosphere of a mid-table club. It will be distributed exclusively through the Paramount+ platform. The greenlight confirms the studio's commitment to original scripted content in the sports genre.